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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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Online Marketing, lead generation, multi-layered marketing

Emerging Trends in Online Marketing to Look for in 2016
By Ren Scott on January 11, 2016

Online marketing is a huge industry. Approach it in the most business-savvy way by looking at trends that will be strong in 2016.

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Online Marketing

How to Maximize Your Digital Marketing Strategy
By Ren Scott on September 14, 2015

Marketing has gone online Many startups don’t have big marketing budgets, so they have to choose marketing channels that are the likeliest to boost revenues and keep the business active...

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Online Marketing

4 Tips for Creating Valuable Content
By Ren Scott on September 14, 2015

Many people would rather imitate those around them than come up with their own ideas. In fact, imitation can be incredibly lucrative, as indicated by a study from Ohio State University...

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Online Marketing

Active Social Listening Improves Marketing Efforts
By Ren Scott on September 14, 2015

By using social listening to refine their marketing efforts, Mattel, Warby Parker, and Cisco are using engagement and analytics to build their brands.

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Online Marketing, Advertising & Media

PPC Campaign Optimization
By Ren Scott on September 14, 2015

PPC campaigns can be lucrative, but they can also be a waste of resources without proper strategy. Allstate’s Finhas Jhaveri says to consider increasing your use of generic keywords and...

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Online Marketing, Advertising & Media

How to Grow Your Social Media Following [Infographic]
By Ren Scott on September 14, 2015

Great social media is no longer optional, and it’s no longer separate from search. In fact, a 2013 analysis of search engine pages by Searchmetrics found that seven of the top eight...

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Online Marketing, Advertising & Media

3 Things You Can Do Now to Help Improve Lead Generation
By Ren Scott on September 14, 2015

Conversion rate optimization (CRO) is a complex and ever-changing discipline. For proof, simply look at all of the webinars, books, conferences, and online courses on the topic. But what...

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Online Marketing, Advertising & Media

4 Guaranteed Ways to Find Your Social Media Voice
By Ren Scott on September 14, 2015

A successful social media strategy can improve your visibility, your relationship with customers and, ideally, your bottom line. And an important piece of your strategy is having a ...

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