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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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Online Marketing

4 Easy Rules for Effective Email Campaigns
By Ren Scott on September 14, 2015

Double opt-in. Hard bounce. Authentication. With all the technical terms surrounding email marketing, it’s easy to forget that, at the core, the most effective campaigns follow very...

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Online Marketing, Advertising & Media

Why Cross-Platform Ad Campaigns Get the Best Results
By Ren Scott on September 14, 2015

“TV will never be a serious competitor for radio because people must sit and keep their eyes glued on a screen,” read a 1939 editorial in The New YorkTimes.

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SEO, Online Marketing, Advertising & Media

7 Tips for Writing Headlines That Generate Leads
By Ren Scott on September 14, 2015

Web readers, as you know, don’t really read—they scan. And you’ve probably seen the statistics: The average reader leaves a webpage after 10 to 20 seconds. About 80% of people read the...

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SEO, Online Marketing, Advertising & Media

5 Things You Absolutely Must Do to Improve Website Conversions
By Ren Scott on September 14, 2015

Getting your visitors to do what you want them to do is a tricky business.

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Online Marketing, Advertising & Media

Technology Deteriorates The Humanity of Communication
By Ren Scott on September 14, 2015

The last time you went to a concert, did you watch it and truly soak in every moment of the fleeting experience, or did you just witness it all through your phone? How about the last...

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SEO, Online Marketing, Advertising & Media

You Know Your Website Needs a Redesign… but Where Do You Start?
By Meagan Simmons on September 14, 2015

Does a website redesign have to be complicated? The short answer is yes, if you want to conscientiously gear your site toward getting your demographic to take action. Plus, websites...

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SEO, Online Marketing

Growth Hacking: The Marketing of the Future?
By Ren Scott on September 14, 2015

One of the most intriguing and potentially confusing tasks for a company is building the business through the Internet. For Qualaroo CEO and former Dropbox marketing chief Sean Ellis,...

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SEO, Online Marketing

Soon we’ll all Say, “Just Bing It” … or are Microsoft’s Claims True?
By Ren Scott on September 14, 2015

More than probably any of us would like, search engines such as Google and Yahoo have a major influence over the success of most websites. An entire tech discipline, search engine...

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