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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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SEO, seo best practices, blog

A Foolproof Formula for Publishing a Blog Post
By Meagan Simmons on November 29, 2016

Your company blog has become the go-to place for customers. HubSpot stated that 92% of companies who blog have acquired a customer from their blog. And as your blog continues to grow, it...

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website redesign, lead generation, website optimization, website redesign best practices, SEO

4 Powerful Ways to Improve Conversions on Your Homepage
By Meagan Simmons on July 8, 2016

Are you making a strong effort to build leads through your site? If so, you might have a few landing pages promoting different pieces of content, with various avenues through which...

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SEO, website optimization

Why Is It So Important to Optimize Your Website for Conversions?
By Anthony Watts on March 29, 2016

Search engine optimization (SEO) can succeed in driving traffic to your site. What about once the traffic is there, though? At that point, conversion rate optimization (CRO) allows you...

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SEO, Online Marketing

How Does Brand Correspond With Google Ranking?
By Meagan Simmons on March 17, 2016

Many companies wonder whether a big-name brand gets an additional boost from Google search simply for having household-name status. In other words, does the name recognition or positive...

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SEO, seo best practices, social media marketing

Strategies for Marketing on LinkedIn
By Ren Scott on January 14, 2016

LinkedIn is becoming increasingly important to marketers. Here is some expert advice for success on the business-focused social network. LinkedIn increasingly powerful Embrace sponsored...

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SEO

SEO Past, Present, and Future
By Ren Scott on September 14, 2015

By looking back at the history of search engine optimization (SEO), we can better understand emerging trends that will define the future.

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SEO

How Google's Mobile Update Could Hurt Your Traffic—and What to Do About It
By Ren Scott on September 14, 2015

In the high-stakes world of SEO, it’s big news: Beginning April 21, Google will use “mobile-friendliness” as a ranking signal. This means that mobile-optimized sites will be featured...

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SEO, Online Marketing, Advertising & Media

7 Tips for Writing Headlines That Generate Leads
By Ren Scott on September 14, 2015

Web readers, as you know, don’t really read—they scan. And you’ve probably seen the statistics: The average reader leaves a webpage after 10 to 20 seconds. About 80% of people read the...

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