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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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website redesign best practices, website optimization, marketing and advertising, medical marketing, digital medical marketing

The Dangers of Working with a Web Developer Who Doesn't Understand HIPAA
By Caitlin Malone on May 1, 2018

Keeping patient data safe has never been more important, especially in light of the major corporate data breaches continuing to make headlines. And as we digitize more and more of the...

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Online Marketing, website optimization

Go Mobile or Die. 73% of Web Traffic is Mobile—Are You?
By Meagan Simmons on December 5, 2017

Mobile internet consumption has gone through the roof in recent years, growing roughly 44 percent every year from 2010 to 2016, according to recent data from the research firm Zenith....

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SEO, lead generation, website redesign, website redesign best practices, website optimization

4 Powerful Ways to Improve Conversions on Your Homepage
By Meagan Simmons on July 8, 2016

Are you making a strong effort to build leads through your site? If so, you might have a few landing pages promoting different pieces of content, with various avenues through which...

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SEO, website optimization

Why Is It So Important to Optimize Your Website for Conversions?
By Anthony Watts on March 29, 2016

Search engine optimization (SEO) can succeed in driving traffic to your site. What about once the traffic is there, though? At that point, conversion rate optimization (CRO) allows you...

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