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What is A/B Testing & How Can An Agency Help You Do It Right?

By Meagan Simmons on September, 6 2018
Meagan Simmons

Meagan comes to Ren Scott Creative from the scorching hot desert of Arizona, but it's her cool demeanor and get-it-done attitude that keeps it all moving forward in the digital department. Speaking of moving, you may find her at your local gym teaching Zumba when she's not rockin' "the Google."

A lot of work goes into crafting an effective marketing plan. In order to make an impact—and ultimately drive revenue goals—you have to customize your strategy to reflect your medical practice's unique patient needs.

There's no shortcut here, and the digital marketing explosion is only driving this point home even harder. If your web visitors aren’t converting online, your efforts will be for nothing.

A/B testing is a great way to test different options when it comes to marketing to find out what will resonate with potential patients and inspire them to click. This way you’re not playing a guessing game when trying to convert potential patients.

What is A/B Testing and How Does it Work?

A/B testing (or split testing) lets you pick apart marketing content by comparing and optimizing different versions of it. Curious if your webform will perform better up top or in the middle of your homepage? A/B testing allows you to create both versions, test them with web visitors, then compare the results to see which one's getting the most clicks. Of course, this requires generating two different versions of your homepage and then presenting each to test audiences. It can be a daunting task if you aren't a marketing pro, which is why partnering with a marketing agency is a wise investment.

Why A/B Testing is So Vital?

A/B testing essentially takes the guesswork out of the equation, empowering you to deploy evidence-based marketing strategies. Instead of basing your marketing plan on what you're guessing will work best, you're leaning on black-and-white data points. Your marketing plan, which is what drives new patients to your practice, actually has one thing in common with effective patient care—both should be backed by scientific evidence.

In today's crowded medical landscape, edging out the competition is key to survival. A/B testing clarifies what's working and what's not so you can tweak your digital strategy and lock down more leads.

Why an Agency is Your Best Bet

Medical providers aren't usually experts in the nitty-gritty of digital marketing, but understanding all the nuances is the only way to do it right. A/B testing can be a tricky task for any small business owner, especially doctors who are also running their practice and caring for patients. Teaming up with a medical marketing agency takes this weight off your shoulders so you can focus on what matters most.

Ready to take your practice to the next level? Delivering top-notch patient care is your specialty. Ours is medical marketing. Ren Scott Creative is a full-service operation that carries out all aspects of A/B testing and beyond, from website development to social media marketing—and everything in between.

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